Brian Tracy International

ZFC is a licensee of Brian Tracy International, who's materials we use to provide you with world class training in personal and leadership development, time management and sales and sales management. Courses are run by experienced facilitators who guide groups through a DVD presentation by Brian Tracy, followed by discussions, exercises and interaction for a complete learning experience. The impact of this approach is that your group is more likely to retain new knowledge and can immediately implement changes. The high quality material and manuals provide an excellent resource for ongoing mentoring and coaching.

Who is Brian Tracy International?

We are an international training and development company with operations in 35 countries. The company is a recognized global leader in the area of Peak Performance Training. Our core training material and methodologies have been written and developed by world renowned educator, business consultant and popular convention speaker Brian Tracy.

About Brian Tracy

Brian Tracy is one of North America’s leading authorities on human potential, leadership and team effectiveness. As an internationally renowned consultant and speaker, he addresses over half a million people each year on personal and organizational development. He has produced over 300 audio and video programs, covering the entire spectrum of human and corporate performance. His programs are now taught in over 30 countries in 18 languages.

Our Reputation

Many of the world’s finest organizations are using our courses to develop their people and give them the skills necessary to compete in today’s challenging marketplace. We are proud to serve organizations of all sizes, from small entrepreneurial firms to large Fortune 100 multi-nationals and government departments and agencies. Here is a partial list of some of our valued clients:

3M                   IBM               Coca-Cola               Johnson & Johnson        HSBC
Federal Express  Canada Post   Bank of Montreal       Sprint                         Motorola
Lucent              Deloitte         McDonalds               HP                              McDonnell Douglas
Cable & Wireless Rexall            Wells Fargo              US Dept. of Communications
Bayer               AT&T            General Electric         US Ministry of Agriculture
Eastman Kodak  Ernst & Young

The Brian Tracy Courses

Maximum Achievement (2 or 3 days)

Learn how to set goals, take responsibility, manage change, communicate effectively, solve problems, manage time and take full control of your work and personal life. By practicing the principles taught in this course, your entire life will be transformed. You will accomplish more in a few years than most achieve in a lifetime. many thousands of people in some of the biggest and best corporations (IBM, Coca Cola) have been through this program and ranked it as the finest seminar on personal and professional development ever.

Achieving Personal and Corporate Excellence (1 or 2 Days)

Participants emerge with greater competence, confidence and commitment to working together to get the job done. They develop greater loyalty to the company and one another. Some of the benefits include a greater commitment to quality and customer service and more effective communications.

Advanced Selling Skills (2 or 3 Days)

Corporations today are absolutely dependent on a world-class sales force. As many as 70% of companies do no sales training at all. The ones that do control the markets of tomorrow. The benefits of the course includes:

• Learn how to penetrate major accounts
• Identify the multiple decision-makers involved in each sale
• Uncover and solve the real problems of the customer
• Position yourself as the best all-round solution
• Rapid, measurable improvement in sales performance
• Learn how to negotiate & sell against the competition
• Greater power, purpose and direction in achieving sales targets.

Superior Sales Management (2 or 3 days)

This course will help you:

• Recruit better sales people
• Get them up to speed quicker
• Help organize sales territories
• Get better more predictable sales results
• Better coaching, counseling and skill development
• More effectively managing, motivating, delegating and supervising
• Better communication skills, more effective meetings, better problem solving and decision making
• Highly motivated sales people committed to getting sales results

High Performance leadership (5 or 6 Days)

The best companies have the best people, and top people are those who think and act faster and better than others. High Performance Leadership gives you the ideas, methods, strategies and techniques used by all highly effective executives, profitable businesses and world-class teams.

You will learn specific, proven, practical ways to plan, organize , staff, manage, motivate and think better than ever before. You will learn how to get more done with fewer resources, and how to function effectively in times of rapid change.

Eat That Frog (6 hours)

Time management is really life management, management of yourself. Time management is the ability to determine the sequence of events: What you do first, what you do second, and what you don't do at all. This course is one of the most popular time management systems in the world and has been translated into 27 languages.

Course Fees

Each course is tailored to your specific needs and depends on the materials used, the number of days and the number of  participants. Please contact us for a confidential discussion and a plan tailored to your needs.

What our clients say:

I just wanted to thank you for the Advanced Selling Skills seminar I recently attended.


Brian Tracy really knows his how to sell and he is able to deliver his message in a down to earth, practical way. The training program was easy to follow and it provided me with practical and proven strategies that I have been able to implement immediately with rapidly improved sales results. Your own experience in sales and marketing coupled with your insightful knowledge of a variety of diverse industries was the "cream on the cake" in the seminar!

I will definitely be recommending this course to all of my clients as a must do if you want to take their sales teams to the next level.

On a personal note, your professionalism, positive attitude and friendliness is inspiring - keep up the great work! Thanks once again, Ziggy.

Ian Pollard, Future Focus Coaching, Heidelberg


I wanted to thank you for the Advanced Selling Skills course. At the time I was impressed as always with the depth and quality of the knowledge that Brian Tracy is able to present. However, I was a bit skeptical initially about the format of viewing DVD footage and working through exercises in the manual.

I must say that I was pleasantly surprised and really enjoyed the 2 intensive days and actually found the process better than seeing him live. As we were able to stop, discuss and clarify points either myself or others didn't initially grasp.

However, like with any seminar the overload of information usually makes it difficult to retain the information received and then more difficult to impliment. This is where I got most out of the format present.

Firstly, the interactive exercises during the program forced me to think about my situation on the day, this meant I could apply apply them immediately back in the office.

Secondly, having the CD';s on "loop" in my car meant that I am now taking many more insights from the course over and over for the past 2 months, which means I am slowly but surely applying the principles. My slaes and number of leads are also showing marked improvement, which is of course the ultimate measure.

Again also thanks for guiding me in my decision to attend the course in the first place and I look forward to future courses you will surely offer.

Ben Schuster, Director, Flow Coaching, Heidelberg